Pure is a boutique for independent women looking for stylish clothing with a fashionable edge, stocking collections from fabulous brands including Nougat, Passport, Salsa Jeans, Frock & Frill, Anna Scott, Jami and Yaya in our gorgeous Georgian boutique in the heart of Norwich's historic city centre.

We work hard to source individual and exclusive brands, none of which can be found in other shops in the area, giving you something thats just that little bit different, but still with the wearable and fashionable edge we know you love.

A warm and inviting welcome await you at Pure, so why not pay us a visit the next time you're in Norwich or better still, try out a little retail therapy from the comfort of your sofa and we'll do all the hard work for you.